An alumnus of the class of 1973 writes, "Created by Muriel Cooper, Design Director of the MIT Press, this elegant logo or colophon graces the spines of many publications distributed throughout the world. Many readers instinctively recognize this symbol, without realizing that it represents an abstraction of 4 lower-case letters (guess which ones!). The MIT Press is the only university publisher focused on science and technology, and it has a strong presence in "fields as diverse as architecture, social theory, economics, cognitive science, and computational science". MIT Press has "a long-term commitment to both design excellence and the efficient and creative use of new technologies".
The MIT Press colophon is distributed globally on many publications, and is probably seen more often, and more widely recognized, than the official seal of MIT."